Privacy Policy

LAST UPDATED September 4, 2025

This Privacy Policy describes how Shortfundly Pvt Ltd (“Shortfundly”, “we”, “our”, or “us”) collects, uses, discloses, and safeguards information when you use our ticketing website and related services at ticket.shortfundly.com (the “Site”) to discover events and book tickets (the “Services”). Use of the Site is subject to this Policy and our Terms & Conditions.

What Information We Collect

A. Information you provide

• Account & profile: name, display name, email, phone, password (hashed), country.
• Bookings: attendee names, ticket selections, seat choices (if applicable), preferences, GST billing details.
• Payments: payment method metadata and references from our payment partners (we do not store full card numbers).
• Support: messages, attachments, and call/chat transcripts.

B. Information collected automatically

• Usage & device data: IP address, device type, OS, browser, language, time zone, pages viewed, clicks, referrers.
• Log data: timestamps, request/response info, performance diagnostics, error/crash reports.
• Approx. location: derived from IP or device settings (when enabled).

C. Information from third parties

• Payment gateways (e.g., status, reference/UTR, limited card info like last 4, scheme, issuer country).
• Event organizers/venues (e.g., guest lists, check-in confirmations).
• Advertising/analytics partners (aggregated metrics, device identifiers for ads where applicable).

How We Use Information

• Provide and operate the Services: account creation, event discovery, booking, payments, e-ticket/QR delivery.
• Customer support and incident resolution; sending confirmations, invoices, updates, and alerts about your orders.
• Fraud prevention, platform security, dispute handling, and enforcing our Terms & policies.
• Improve the Site’s performance, features, and user experience; run analytics and A/B tests.
• Marketing and communications (where permitted): product updates, offers, newsletters (opt-out supported).
• Compliance with law, tax/GST requirements, and lawful requests.

Legal Bases (where applicable)

We process data to perform a contract (ticket purchase and delivery), comply with legal obligations (tax, KYC, accounting), pursue legitimate interests (security, fraud prevention, product improvement), and with your consent when required (e.g., certain marketing/advertising or precise location).

Cookies, SDKs & Similar Technologies

We use cookies, pixels, local storage, and mobile SDKs to remember your preferences, keep you logged in, enable seat maps/checkout, measure performance, and personalize content. You can manage cookies in your browser or device settings; certain features may not function if disabled. See our Cookie Policy for details.

Analytics & Advertising

We may use analytics tools and, where applicable, advertising IDs (e.g., Google Advertising ID/IDFA) to understand usage and (if enabled) deliver/measure ads or promotions. You can reset/limit ad identifiers in your device settings and opt out of interest-based advertising where available. Some partners use cookies/SDKs to provide aggregated reports; see their privacy policies.

How We Share Information

• Event organizers & venues: we share attendee and booking details needed to fulfill your order (e.g., name, email/phone, ticket class, seat numbers, add-ons, check-in status, GST invoice details if applicable).
• Payment partners: gateways, banks, and fraud-prevention providers receive data needed to process payments and prevent misuse.
• Service providers: hosting, email/SMS, customer support, analytics, and security vendors under contracts requiring confidentiality.
• Legal & compliance: to comply with law, enforce our terms, protect our rights/users, or in connection with a corporate transaction.
• We do not sell your personal information.

How We Protect Information

We use administrative, technical, and physical safeguards (encryption in transit, access controls, monitoring). No method of transmission or storage is 100% secure; we cannot guarantee absolute security.

Data Retention

We retain personal data for as long as necessary to provide the Services, comply with legal/tax obligations (e.g., GST records), resolve disputes, and enforce agreements. Retention periods vary by data type and legal requirements.

Your Choices & Rights

• Access, correction, deletion, and portability of certain data, subject to law.
• Object to or restrict processing in specific circumstances.
• Withdraw consent where processing relies on consent (e.g., certain marketing).
• Unsubscribe from marketing emails via the link in the message or within your account.

To exercise rights, contact [email protected]. We may need to verify your identity.

Children’s Privacy

The Services are not directed to children under the age required by applicable law to consent to data processing. If you believe a child has provided personal data, contact us to request deletion.

International Data Transfers

We may process and store information in countries other than your own. Where required, we use appropriate safeguards for transfers (e.g., contractual protections). By using the Services, you understand your data may be transferred internationally.

Third-Party Links & Platforms

Our Site may link to third-party sites/apps. Their privacy practices are governed by their policies. If you use our apps on third-party platforms (e.g., Android/iOS/TV), those platforms may also collect information per their policies.

Logs, System Monitoring & Crash Reports

To monitor performance and troubleshoot, we collect system logs and may use crash reporting tools which can include device data, app version, and limited identifiers (e.g., advertising IDs if enabled by your device settings).

Grievances & Contacts

Our support team addresses grievances via email, chat, and voice. For email queries: [email protected]. Phone/Chat: +91-936-122-3155.

For data-related issues, contact our IT/Security: [email protected].

Grievance Officer: Mr. Selvam — [email protected]

Office Address (for data issues): SM Smartygen Media Networks Pvt Ltd, GREETA TOWERS, Plot No 99, IT Park, Industrial Estate, Perungudi, Chennai, Tamil Nadu 600096, India.

Online Privacy Policy Only

This Policy applies to information collected through our Site and Services and does not cover information collected offline unless stated otherwise.

Changes to This Policy

We may update this Policy from time to time. If changes are material, we will take reasonable steps to notify you (e.g., email or prominent notice on the Site). Your continued use of the Services after changes indicates acceptance.

Your Consent

By using our Site/Services, you consent to this Privacy Policy.

Region-Specific Notices

Where applicable (e.g., EU/EEA, UK, India), you may have additional rights under local data protection laws. We align our practices with those frameworks’ transparency, security, and rights provisions and will honor requests as required by law.

If you have questions about this Policy, contact [email protected].